NAD

In 1972, a new kind of audio company was born. NAD (New Acoustic Dimension) took form when a large group of audio-industry importers in Europe, all music lovers, set out to develop products that cut through the industry hype. The goal of NAD  was to prove that excellent sound quality and excellent value could exist together. It was a formidable goal – some of the most reputable electronics brands of the time were unaffordable to most, while the affordable spectrum of the market was dominated by poor quality imports from global electronics giants. NAD’s founders remained undeterred and their original vision led to an inspiring story of how a group of specialty audio mavericks took on the Goliaths of the audio industry to carve out a unique place of their own.